To beat up a bank is easy – like taking a toy from a kitten – anyone and everyone does it. The hard thing is to congratulate them on a smart choice, and for this I must clear the throat and say “WELL DONE COMMONWEALTH BANK” for showing iniative in employing their first Social Marketing Manager [...]
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If we take the concept of “elegant organisation” and apply what the ASX stats suggest (that is, more people look to the Internet and Friends/Family then Advisers) we can see how much of an impact that Social Media could have in this niche financial industry, the problem is what ASIC are reviewing does not consider the nature nor the dynamics of Peer-to-Peer networks. [...] I must say I was surprised when I found out who spent the greatest average time per user on such Social Networks as Twitter and Facebook. Australian’s consumed almost 7 hours per user, with the United States and the United Kingdom a close second and third. But if you are starting a social media venture you might want to launch in Brazil… [...] Waking up this morning I heard the news about Brittany Murphy’s passing so I went and “googled” it and sure enough the search confirmed the story. But as I scanned through the numerous results I saw a new window embedded in the page I had not noticed before which was continuously scrolling with updates. The Brittany Murphy story was breaking before my eyes via a “dynamic stream” of real-time content from such sites as Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and of course Twitter. This was not static content – this was news and opinions as it happened… [...] Gen Y has been traditionally classified as being challengers of the standards that Gen X and Baby Boomers have chosen to accept (i.e. Work more hours – Why?), more likely to rely on their baby boomer parents (the so call Peter Pan decade because they are more likely to delay some of the responsibilities of adulthood longer than most generations before them), people who embrace “Brand You” relying on word of mouth, and the heaviest users of social communications, media, and digital technologies. But is this care free stereotype still true considering the impact of the GFC? Is Gen Y an envolving demographic that has just gone through 18 months of revolution? [...] First I thought was that somebody had found or caught a Giant Octopus and I was about to go experience a National Geographic moment (…I love doco’s…and spent part of last night watching one about a colossal squid). What I found however was the topic that was trending was a film called “Mega Shark vs Giant Octopus” which was premiering on SyFy cable network in the US their time tonight. [...] I have read the high profile Morgan Stanley report entitled “How Teenagers Consume Media” (http://www.scribd.com/doc/17319794/How-Teenagers-Consume-Media) by so called “whiz kid” Matthew Robson (Aged 15 yrs & 7 months) and I have to say that all in all this is a brilliant marketing exercise on Morgan Stanley’s behalf as they use this 15 year [...] So we know that celebrities such as Miley Cyrus (mileycyrus), Shaquille O’Neal (THE_REAL_SHAQ), Lindsay Lohan (sevinnyne6126), Ashton Kutcher (aplusk), Snoop Dogg (snoopdogg) and Alyssa Milano (Alyssa_Milano) have flocked to Twitter as a channel to express their thoughts and ambitions and (whether intentional or not) allow us all to laugh at her tweets. We [...] Can I qualify before we go any further Maria Belen Chapur is not dead… That point cleared up – the question is how amazing it is the way we consume media now we have the Internet. Let me be clear – it is all very sad. Finally years of physical, mental and perscription drug [...] News just out is that Google Apps is now an Exchange-replacement and users can even keep Outlook… It appears that on Tuesday Google announced a new feature of Google Apps for its enterprise customers that allows users to sync their mail, calendar, and contacts with Microsoft Outlook. Bottom line is this enables Google [...] |
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