Expounder with Cheese

When I wrote about the “Live Web” being integrated with search results the excitement was that Google was now able to serve up Twitter, Facebook and News articles in real-time as part of your search results – sort the same as a stock ticker would as trades are made. This Live Web offering was captivating because you were watching other people’s opinions pop up before your eyes as they wrote them. But Social Search is far more important because the contributions are from peers or services you know and because you control who is in and out this enhancement has so many legs to it. [...]