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Google says “look to your friends” for results.

When I wrote about the “Live Web” being integrated with search results the excitement was that Google was now able to serve up Twitter, Facebook and News articles in real-time as part of your search results – sort the same as a stock ticker would as trades are made. This Live Web offering was captivating because you were watching other people’s opinions pop up before your eyes as they wrote them. But Social Search is far more important because the contributions are from peers or services you know and because you control who is in and out this enhancement has so many legs to it.

February 1st, 2010 | Tags: , , , | Category: Social Media | Leave a comment

No Facebook please…We’re in Financial Services…

If we take the concept of “elegant organisation” and apply what the ASX stats suggest (that is, more people look to the Internet and Friends/Family then Advisers) we can see how much of an impact that Social Media could have in this niche financial industry, the problem is what ASIC are reviewing does not consider the nature nor the dynamics of Peer-to-Peer networks.

January 31st, 2010 | Tags: , , , , , , , | Category: Financial Services, Social Media | 3 comments

Happy Australia Day to the Facebook nation!!!

I must say I was surprised when I found out who spent the greatest average time per user on such Social Networks as Twitter and Facebook. Australian’s consumed almost 7 hours per user, with the United States and the United Kingdom a close second and third. But if you are starting a social media venture you might want to launch in Brazil…

January 25th, 2010 | Tags: , , , , | Category: Media, dot com | One comment

Financial Responsibiliy…But “Y” online?

Gen Y has been traditionally classified as being challengers of the standards that Gen X and Baby Boomers have chosen to accept (i.e. Work more hours – Why?), more likely to rely on their baby boomer parents (the so call Peter Pan decade because they are more likely to delay some of the responsibilities of adulthood longer than most generations before them), people who embrace “Brand You” relying on word of mouth, and the heaviest users of social communications, media, and digital technologies.

But is this care free stereotype still true considering the impact of the GFC? Is Gen Y an envolving demographic that has just gone through 18 months of revolution?

December 12th, 2009 | Tags: , , , , | Category: Financial Services, Marketing, dot com | 3 comments