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Last week (9 June 2010) I was lucky enough to listen to Telstra CFO John Stanhope addressed the annual Stockbrokers Association of Australia conference here in Melbourne. One of the points he reinforced was about the boom in social networks via mobile. Of the five million 3G mobile customers he advised that over [...] Yesterday I wrote an article about the Privacy debate that had be raging over Facebook’s new “Open Graph” upgrades (Click here to read the story). The last point of my post was that Privacy (not Price like many other businesses) was the sensitivity that social networks compete on. Well, both CNet and Forbesare reporting that [...] How else would the world’s biggest TV channel celebrate their 5th birthday other than a video… But before you watch it did you also know that; YouTube’s front page receives every day 45,000,000 hit 70 percentage of YouTube traffic comes from outside the US. Every minute of the day 24 hours of video is uploaded [...] Protecting privacy starts with the user and not the social network. But it also provides the most competitive playing field any social network can compete on [...] Ning.com is another example of where users of a web service have had the game rules changed on them just as they become reliant on the service. But when the best defence for your business is to discourage competitors by being free (because you can’t discount FREE) of course the reverse must be true – remove a free product from consumers and they will start hunting around for a new service that offers them the same pricing structure. [...] You can understand the strong case for using social media for investment decisions when those aged 21-39 relied on websites, friends, family and work colleagues for investment advice. [...] To beat up a bank is easy – like taking a toy from a kitten – anyone and everyone does it. The hard thing is to congratulate them on a smart choice, and for this I must clear the throat and say “WELL DONE COMMONWEALTH BANK” for showing iniative in employing their first Social Marketing Manager [...] When I wrote about the “Live Web” being integrated with search results the excitement was that Google was now able to serve up Twitter, Facebook and News articles in real-time as part of your search results – sort the same as a stock ticker would as trades are made. This Live Web offering was captivating because you were watching other people’s opinions pop up before your eyes as they wrote them. But Social Search is far more important because the contributions are from peers or services you know and because you control who is in and out this enhancement has so many legs to it. [...] If we take the concept of “elegant organisation” and apply what the ASX stats suggest (that is, more people look to the Internet and Friends/Family then Advisers) we can see how much of an impact that Social Media could have in this niche financial industry, the problem is what ASIC are reviewing does not consider the nature nor the dynamics of Peer-to-Peer networks. [...] I must say I was surprised when I found out who spent the greatest average time per user on such Social Networks as Twitter and Facebook. Australian’s consumed almost 7 hours per user, with the United States and the United Kingdom a close second and third. But if you are starting a social media venture you might want to launch in Brazil… [...] |
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