Expounder with Cheese

Gen Y has been traditionally classified as being challengers of the standards that Gen X and Baby Boomers have chosen to accept (i.e. Work more hours – Why?), more likely to rely on their baby boomer parents (the so call Peter Pan decade because they are more likely to delay some of the responsibilities of adulthood longer than most generations before them), people who embrace “Brand You” relying on word of mouth, and the heaviest users of social communications, media, and digital technologies. But is this care free stereotype still true considering the impact of the GFC? Is Gen Y an envolving demographic that has just gone through 18 months of revolution? [...]