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 I am in awe of the MailChimp team. The way they market themselves to their existing users is just brilliant, and on the 4th of May they outdid themselves. As many may know, May 4th several years ago became Star Wars day (May the 4th be with you). And to celebrate MailChimp hosted [...]   I do not blog during work hours, but considering it is my lunch break as well as the topic at hand, I have made an exception. “The Double” is KFC’s effort at replacing the bread in a sandwich with two pieces of Fried Chicken. Yes, just when more fat is not enough someone [...] When I first saw this ad I loved it! What might be called the “Directors Cut” is longer and thanks to the Honda Jet adds a little “James Bond” to it as well. [...] This is one of those stories that are sometimes hard to believe…but then again…so I head over to cnet news. Sure enough – “IBM: We distributed malware-ridden USB drives” at an Australian security conference. There is that old rule that says IF IT CAN HAPPEN IT MOST PROBABLY WILL… [...] To beat up a bank is easy – like taking a toy from a kitten – anyone and everyone does it. The hard thing is to congratulate them on a smart choice, and for this I must clear the throat and say “WELL DONE COMMONWEALTH BANK” for showing iniative in employing their first Social Marketing Manager [...] Gen Y has been traditionally classified as being challengers of the standards that Gen X and Baby Boomers have chosen to accept (i.e. Work more hours – Why?), more likely to rely on their baby boomer parents (the so call Peter Pan decade because they are more likely to delay some of the responsibilities of adulthood longer than most generations before them), people who embrace “Brand You” relying on word of mouth, and the heaviest users of social communications, media, and digital technologies. But is this care free stereotype still true considering the impact of the GFC? Is Gen Y an envolving demographic that has just gone through 18 months of revolution? [...] They call it the “Live Phone Box Experiment” and it is the latest promotional stunt by Skype to get people to trial their service – and frankly I think it is quite smart. What I believe you have here is the cross over from Reality TV to what I like to call “True Reality Marketing” – the method by which you prove your product by interacting with your prospects via a promotion that requires them to use it. [...] |
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