ex·pound –verb (used with object) 1. to set forth or state in detail: to expound theories. 2. to explain; interpret. –verb (used without object) 3. to make a detailed statement (often fol. by on).
Morgan Stanley steals 15 year olds 15 minutes…but its marketing gold !!!
I have read the high profile Morgan Stanley report entitled “How Teenagers Consume Media” (http://www.scribd.com/doc/17319794/How-Teenagers-Consume-Media) by so called “whiz kid” Matthew Robson (Aged 15 yrs & 7 months) and I have to say that all in all this is a brilliant marketing exercise on Morgan Stanley’s behalf as they use this 15 year olds 15 minutes of fame for their own purposes…
No stats, nor demographics to back up this 4 page insight into UK teenagers and considering that the report is a
I also find it remarkable that media organisations have used the report as a twitter beat up (see The Age’s article “Cool teens turn off Twitter” http://business.theage.com.au/business/cool-teens-turn-off-twitter-20090715-dljs.html) when the report itself only has three sentances relating to topic (Note: the report also demonstartes that either the 15 year old or Morgan Stanley have not proof read their document as they are several typo’s including “…but then just leave it as they release that they are not going to update it…”). The majority of the information details old technology such as newspapers, radio and TV and why teeneagers don’t like them which is pretty obvious and not much of a “Eureka” moment I must say. In fact it really reads like the findings of a focus group of one – but I am not sure if that focus group is Matthew Robson or Morgan Stanly.
The stats behind twitter according to Quantcast (http://www.quantcast.com/twitter.com) suggests the average user is predominately female (55% vs 45%), aged between 18 and 34, Caucasion earning between $30k – 60k (29%) if not, then $100k+ (26%). We know this, and we know teenagers (7% of twiiters audience) don’t use it – the same way that they don’t tend to blog either…
I look forward to Morgan Stanley coming up with a “new media” research report with some insight about what the future of micro-blogging or the monetization of web 2.0 could mean…but give us some insight backed by stats and a larger focus group – not a three page story about “me and my firends” which is exactly how “How Teenagers Consume Media” reads.
I have read the high profile Morgan Stanley report entitled “How Teenagers Consume Media” by so called “whiz kid” Matthew Robson (Aged 15 yrs & 7 months) and I have to say that all in all this is a brilliant marketing exercise on Morgan Stanley’s behalf as they use this 15 year olds 15 minutes of fame for their own purposes…
No stats nor demographics to back up this 4 page insight into UK teenagers and considering it appears that the report is a focus group of one - Matthew Robson – it’s insights should be treated as a limited view of the demographic. (Note: the report also demonstartes that either the 15 year old or Morgan Stanley have not proof read their document as there are several typo’s including “…but then just leave it as they release that they are not going to update it…”)
I also find it remarkable that media organisations have used the report as evidence that teens are not using twitter (see The Age’s article “Cool teens turn off Twitter” ) when (a) the report itself only has three sentances relating to topic and (b) we already know that teenagers (7% of twitters audience) don’t use twitter. It’s a micro-blog and tenages don’t blog.
The majority of the information in the report details old technology such as newspapers, radio and TV and why teeneagers don’t like them which is pretty obvious and not much of a “Eureka” moment I must say. This raises another question – is the “focus group of one” Matthew Robson or Morgan Stanly because you would of thought that the 15 year would be more interested in writing about what is “cool” when it comes to new media consumption then what is not. We know they don’t like to pay for music, we know they don’t like TV advertising, and we know they don’t like to be told what is cool and what is not.
The stats behind twitter according to Quantcast suggests the average user is
predominately female (55% vs 45%),
aged between 18 and 34,
Caucasion
earning between $30k – 60k (29%)
if not, then $100k+ (26%).
I look forward to Morgan Stanley coming up with a “new media” research report that has insight about what impact the future of micro-blogging may have on particular industries or how it could be monetized…but give us something backed by stats and a larger focus group – not a three page story about “me and my firends” which is exactly how “How Teenagers Consume Media” reads.
Good work! Thank you very much! I always wanted to write in my blog something like that. Can I take part of your post to my blog? Of course, I will add backlink?
Good work! Thank you very much! I always wanted to write in my blog something like that. Can I take part of your post to my blog? Of course, I will add backlink?
Thanks for writing, I very much liked your newest post. I think you should post more frequently, you evidently have natural ability for blogging!