In addition to the 24hr News channel a “second front” has opened up in this battle between commecial media and the public broadcaster, and the concern is that in these enviroments if the ABC are allowed to compete you will create market failure – that is where private companies that have been able to operate will move away because it is economically unviable when your comeptitor can provide a superior service for free.
I need your input on some research I am doing so please click through to this posting. It’s all about the sharing of transaction data on Social Networks, namely if you would or would not be willing to share buys/sells in the equity market on networks such as Facebook, LinkedIn and Twitter. After you vote, you’ll be able to see results and analysis of how different types of professionals answered the question – and I will remind you to come back in a fortnight to check out the final results.
And be sure to leave a comment if you have an opinion…
When I wrote about the “Live Web” being integrated with search results the excitement was that Google was now able to serve up Twitter, Facebook and News articles in real-time as part of your search results – sort the same as a stock ticker would as trades are made. This Live Web offering was captivating because you were watching other people’s opinions pop up before your eyes as they wrote them. But Social Search is far more important because the contributions are from peers or services you know and because you control who is in and out this enhancement has so many legs to it.
Both the ABC announcement of a new 24-hour news channel in direct competition with existing media outlets and the way they are conducting themselves demonstrates that the ABC has lost its way. What was an independent, non-competitive supplier of quality public services is now morphing in into a government funded News Corp or Fairfax.
They call it the “Live Phone Box Experiment” and it is the latest promotional stunt by Skype to get people to trial their service – and frankly I think it is quite smart. What I believe you have here is the cross over from Reality TV to what I like to call “True Reality Marketing” – the method by which you prove your product by interacting with your prospects via a promotion that requires them to use it.
I have just recently come back from a visit to Japan and there is two things they certainly love – Brand Names and Food.
The Windows 7 Whopper costs ¥777 which is about $9 Australian (currently its about ¥85 to the AUD), is almost 15cm high and contains about 750 grams of beef.